What is Content Pillars Page? How to create Content Pillars for SEO

Concept of Topic Clusters

Topic clusters are a way to organize content on your website that revolves around a specific theme or topic. A topic cluster typically consists of a main page, known as the content pillar, and several sub-pages, known as cluster pages. 

By using a topic cluster approach, you can create a more comprehensive and in-depth content experience for your users, while also improving your website’s search engine rankings.

Definition of topic clusters

Users Submit Longer Queries

One of the reasons for the increasing importance of topic clusters is the rise of longer and more specific search queries from users. As search engines become more advanced, users are able to enter longer and more conversational search queries for more personalized and accurate results to their search intent.

Meet the User’s Search Needs Accurately

When creating content pillars pages, it is essential to focus on the user’s search needs. By providing high-quality, detailed content that satisfies the user’s search intent, you can improve your website’s ranking on search engine results pages (SERPs). This approach also helps to build your website’s authority and establish your brand as a thought leader in your industry.

Help More Pages Rank

Creating content pillars pages can also help to boost the ranking of other pages on your website. By linking to other relevant pages on your site, you can create a network of interconnected content that is more appealing to search engines. This approach can also help to increase user engagement and reduce bounce rates, which are both essential factors in SEO.

In conclusion, content pillars pages are a powerful tool for improving your website’s SEO. By focusing on creating in-depth content around specific topics, you can increase user engagement, improve your website’s ranking on search engine results pages, and establish your brand as a thought leader. So, start creating your content pillars pages today and watch your SEO efforts pay off!

What are Content Pillars Pages?

Content pillars pages are an effective content marketing strategy for improving a website’s SEO. They are comprehensive, long-form pieces of content that are designed to cover a broad topic in-depth. Content pillars pages provide a strong foundation for your website’s content strategy, making it easier for search engines to understand what your site is all about.

Content pillars pages are the foundation of web pages

How to Create Content Pillars Pages

Creating content pillars pages involves the following key steps. By following these steps, you can create content that is engaging, informative, and optimized for search engines.

Find the Main Topic

The first step in creating a content pillars page is to find the main topic. This topic should be broad enough to cover several subtopics but narrow enough to be specific. You can use keyword research tools to find topics that people are searching for online, and then narrow them down to a main topic.

Once you have found the main topic, you can create a content outline that covers all the subtopics related to it. The outline should be structured in a way that makes sense to readers and search engines alike.

Define Content Presentation for Content Pillars Pages

Defining the content presentation is crucial for creating a content pillars page. Content presentation refers to the way your content is structured and presented to your audience. It should be visually appealing, easy to navigate, and optimized for search engines. In this section, we will discuss four ways to define appealing and systemized content presentation for your content pillars page.

From Your Expertise

One of the best ways to define content presentation for your content pillars page is to draw on your expertise in the topic you’re covering. Use your knowledge and experience to provide valuable insights and create engaging content that will appeal to your audience. Consider incorporating elements such as personal anecdotes or case studies to provide examples and make your content more relatable.

Check Wikipedia 

Wikipedia is a great resource for defining content presentation. Look at how they structure their content and use it as a guide for your own. Pay attention to the headings and subheadings they use, as well as the way they break down complex topics into smaller, more manageable sections.

Refer to other sources and build your content pillars page

Look at Online Courses

Online courses that cover your topic can also be a helpful resource for defining content presentation. They often provide a step-by-step guideline that you can use to structure your own content. Look for courses that are highly rated with a clear structure and outline.

Analyze the Competition

Analyzing your competition can also help you define content presentation for your content pillars page. Look at how other websites in your niche present their content and take inspiration from what works well. Pay attention to the use of visuals, such as images and videos, as well as headings and subheadings.

Defining content presentation is an essential aspect of creating a successful content pillars page. By drawing on your expertise, checking Wikipedia, looking at online courses, and analyzing the competition, you can create engaging, informative, and optimized content that is appropriate for your audience and suitable for search engines.

Create Content Pillars

Content pillars are the foundation of your content marketing strategy. They are the core topics that define your brand and are essential to attracting and retaining your target audience. Here is a step-by-step guide to creating a successful content pillar:

1. Identify your target audience: Before you start creating content, you need to know who you are creating it for. Identify your target audience, their interests, pain points, and the type of content they engage with the most.
2. Conduct keyword research: Keyword research is an essential step in creating content pillars. Identify the most relevant and high-volume keywords for your brand and industry.
3. Choose your topics: Based on your target audience and keyword research, choose the core topics that define your brand. These topics should be broad enough to cover a range of subtopics but specific enough to differentiate your brand from the competition.
4. Create your content: Once you have your content pillars, create high-quality content that provides value to your audience. This can include blog posts, videos, infographics, and more. Ensure that your content is optimized for search engines and includes relevant keywords.

Build your content pillars and their cluster pages

Create Cluster Pages

Cluster pages are subtopics that are related to your content pillars. They are essential to building a comprehensive content marketing strategy and can help improve your search engine rankings. Here is a step-by-step guide to creating successful cluster pages:

1. Choose your subtopics: Based on your content pillars, choose subtopics that are related to your core topics. You can choose from more specific, long-tail keywords or subtopics that provide additional value to your target audience.
2. Create your content: Once you have your subtopics, create high-quality content that provides value to your audience. This can include blog posts, videos, infographics, and more. Ensure that your content is optimized for search engines and includes relevant keywords.
3. Link to your Content Pillars: Link your existing and newly created cluster pages to your content pillars to create a hierarchical structure that makes it easy for search engines to understand your content. This also helps your audience navigate your website and find the information they need.

Promote Your Content Pillar

Creating great content is only half the battle. You also need to promote your content pillars and bring it closer to your target audience. Here are some strategies to promote your content pillars:

1. Share on social media: Share your content pillars on social media platforms like Facebook, Twitter, and LinkedIn. Use relevant hashtags and tag influencers in your industry to increase visibility.
2. Contact other websites: Reach out to other websites and offer to guest post or collaborate on content. This can help you reach a wider audience and increase your brand’s visibility.
3. Use email marketing: Use email marketing to promote your content pillars to your email list. This is an effective way to reach your existing audience and keep them engaged with your brand.
4. Paid promotion: Consider using paid promotion channels like Google Ads or social media ads to reach a wider audience and increase visibility for your content pillars.

Creating successful content pillars and cluster pages is essential to building a comprehensive content marketing strategy. By promoting your content pillars through social media, outreach, email marketing, and paid promotion, you can attract and retain your target audience and improve your search engine rankings.

Promote your content pillars pages

Example of Content Pillar

Here is an example of a Content Pillar for a fictional marketing agency:

Content Pillar: Digital Marketing Strategy

Subtopics (Cluster Pages):

1. SEO Strategy
2. Paid Advertising Strategy
3. Social Media Strategy
4. Content Marketing Strategy
5. Email Marketing Strategy

The Digital Marketing Strategy content pillar provides a broad overview of the agency’s expertise in developing digital marketing strategies for businesses. Each subtopic (cluster page) provides more in-depth information on a specific aspect of digital marketing, such as SEO or social media marketing.

By creating content that covers each subtopic in detail, the agency can establish its authority and expertise in the industry, attract and retain its target audience, and improve its search engine rankings for relevant keywords.

Related insights: How to make the content outline for all your website content.

Final Thoughts

Content pillars are an effective way to organize your website’s content around a central theme or topic, helping to improve your website’s search engine rankings by signaling to search engines the relevance and authority of your website on a specific topic.

With a wide variety of digital marketing services, On Digitals can assist you in developing, creating, and promoting your content pillars. Contact On Digitals and let’s get started on your next digital marketing campaign.