An Introduction to Keyword Search Volume for Beginners

What Is Keyword Search Volume?

Keyword search volume refers to the number of times a specific keyword or phrase is entered into a search engine over a given period, typically a month. It is an important metric used in search engine optimization (SEO) to determine the popularity and potential traffic of a particular keyword.

The higher the search volume of a keyword, the greater the potential traffic that can be generated to a website through it. Keyword search volume is also useful in identifying long-tail keywords, which are less competitive with lower search volumes, but can still generate significant traffic and conversions.

Keyword search volume is an important metric

How Do Keywords Function?

Keywords are words or phrases that are used to identify and match relevant content in search engines, online advertising campaigns, and other digital contexts. They function as a way to help users find relevant content and for marketers to reach their target audience.

In search engines, keywords are used to match user queries with relevant web pages. When a user types a search query, the search engine uses an algorithm to identify the most relevant pages based on the presence of relevant keywords in the content of the page.

In online advertising campaigns, keywords are used to target specific groups of people who are likely to be interested in the product or service being advertised. Advertisers select keywords that are relevant to their target audience and bid on them in order to display their ads to users who search for those keywords.

Keywords can also be used in content marketing to help content creators optimize their content for search engines. By including relevant keywords in their webpage or blog post, content creators can increase the chances that their content will rank higher in search engine results pages and attract more organic traffic.

What Is a Good Decent Keyword Search Volume?

Determining what constitutes a good keyword search volume depends on various factors, including the industry, the specific keyword, and the goals of the marketer.

In general, a good search volume for a keyword is one that is big enough to indicate that people are searching for that term, but not so much that it is overly competitive and difficult to rank for.

It is important to note that keyword search volume is not the only factor to consider when selecting keywords for a marketing campaign. Other factors, such as keyword competition, relevance to the target audience, and intent of the searcher, should also be taken into account.

What is a good keyword search volume?

Seasonal and Evergreen Keywords

When it comes to keyword research, there are two types of keywords that marketers need to be aware of: seasonal keywords and evergreen keywords.

Seasonal keywords are those that are related to a particular season or holiday, such as “Christmas gifts” or “Halloween costumes.” These keywords tend to have a high search volume during a specific time of the year and are often used in marketing campaigns to promote seasonal products or services. However, once the season or holiday is over, the search volume for these keywords typically drops off significantly.

On the other hand, evergreen keywords are those that are relevant all year round and have a consistent search volume over time. These keywords are not tied to a particular season or holiday and are often used in marketing campaigns to promote evergreen products or services. Examples of evergreen keywords include “how to lose weight” or “best digital cameras.”

Both seasonal and evergreen keywords have their benefits and drawbacks. Seasonal keywords can be great for driving traffic and sales during specific times of the year, but they can drop dramatically once the season is over.

Evergreen keywords, on the other hand, can provide a more consistent flow of traffic and sales, but may not have the same level of urgency or excitement that seasonal keywords can bring.

In order to create a successful keyword strategy, marketers need to balance the use of seasonal and evergreen keywords to ensure that they are reaching their target audience all year round while also taking advantage of seasonal opportunities.

How to find out keyword search volume

How to Find Monthly Search Volume for Keywords

Finding the monthly search volume for keywords is a critical part of keyword research. There are several ways to find monthly search volume for keywords:

• Google Keyword Planner: Google Keyword Planner is a free keyword search volume tool that allows you to research keywords. Simply enter a keyword or phrase into the tool, and it will provide you with an estimate of the monthly search volume for that keyword.
• Third-Party Tools: There are various third-party tools available that can help you. Some popular tools include Ahrefs, SEMrush, and Moz. They often provide more detailed information than Google Keyword Planner and can also provide insights into keyword competition, trends, and other metrics.
• Google Trends: Google Trends is another free tool that can help you identify trends in keyword search volume over time. This tool allows you to compare the popularity of different keywords over time, as well as identify geographic and demographic trends.
• Google Analytics: If you already have a website, analyze the search terms that users are using to find your site with Google Analytics. This can help you identify keywords that are driving traffic to your site and may be worth targeting in your marketing campaigns.

Way to find keywords

Finding unique keywords to use in your writing can be a challenge, but there are a few strategies you can use to help you identify words and phrases that are less common.

Remember that while using unique keywords can help make your writing more interesting and engaging, it is important to also focus on clarity and accuracy. Make sure the words you choose accurately convey the meaning you intend and avoid using language that is overly complex or confusing.

Semrush

To find keywords in SEMrush, you can follow these steps:

1. Log in to your SEMrush account.
2. Enter the domain or URL of the website you want to analyze in the search bar and click on the “Search” button.
3. On the left-hand side of the screen, click on “Organic Research” under the “Domain Analytics” section.
4. Scroll down to the “Organic Search Positions” section and click on the “View full report” button.
5. This will take you to a page that shows all the organic search keywords that the website is ranking for. You can sort these keywords by various metrics such as search volume, keyword difficulty, and position.
6. You can also use the search bar at the top to search for specific keywords or filter the results by various parameters such as keyword difficulty, search volume, and CPC.

Alternatively, you can use SEMrush’s Keyword Magic Tool to find keywords related to a particular topic or niche. To do this, follow these steps:

1. Click on “Keyword Magic Tool” in the main navigation menu.
2. Enter a seed keyword or phrase related to your niche in the search bar and click on the “Search” button.
3. This will generate a list of related keywords along with various metrics such as search volume, keyword difficulty, CPC, and more.
4. You can sort and filter these keywords by various parameters to find the most relevant and valuable ones for your SEO or PPC campaigns.

Essential keyword search volume tools

Google Trends

To find keywords in Google Trends, you can follow these steps:

• Go to the Google Trends website: https://trends.google.com/
• Enter a keyword or topic in the search bar and click on the “Search” button.
• This will take you to a page that shows the interest over time for that keyword or topic.
• Scroll down to the “Related topics” and “Related queries” sections to see other related keywords and topics that are currently trending or have been trending in the past.
• You can click on any of these related topics or queries to explore them further and see their trend data and related keywords.
• You can also use the search filters to refine your search results by location, time range, category, and more.
• Additionally, you can compare the interest over time of multiple keywords by entering them in the search bar separated by commas, and then clicking on the “Compare” button.

Moz Keyword Explorer

To find keywords in Moz Keyword Explorer, you can follow these steps:

• Log in to your Moz account and go to the Moz Keyword Explorer tool.
• Enter a keyword or phrase in the search bar and click “Search”.
• This will take you to a page that shows various metrics such as search volume, difficulty, opportunity, and potential.
• Scroll down to the “Keyword Suggestions” section to see a list of related keywords.
• You can sort and filter these keywords by various parameters such as search volume, difficulty, opportunity, and more.
• You can also use the “Organic CTR” and “Priority” metrics to prioritize your keyword selection based on the potential traffic and impact they can generate.
• Additionally, you can use the “SERP Analysis” feature to see the top 10 search results for a particular keyword and analyze their content, backlinks, and other factors to inform your own SEO strategy.

Use tools to check keyword search volume

Google Keyword Planner

To find keywords in Google Keyword Planner, you can follow these steps:

1. Log in to your Google Ads account and go to the Keyword Planner tool.
2. Click on the “Discover new keywords” button.
3. Enter a keyword or phrase in the search bar and click on the “Get Results” button.
4. This will take you to a page that shows various metrics such as search volume, competition, and suggested bid.
5. Scroll down to the “Keyword ideas” section to see a list of related keywords.
6. You can sort and filter these keywords by various parameters such as search volume, competition, and suggested bid to find the most relevant and valuable ones.
7. You can also use the “Add to plan” button to add keywords to a plan and get more detailed metrics and insights.
8. Additionally, you can use the “Get search volume and forecasts” feature to see the search volume trends and forecasts for a particular keyword or group of keywords.

Google Search Console

Finding keywords in Google Search Console, you can follow these steps:

• Log in to your Google Search Console account.
• Select the website you want to analyze.
• Click on the “Performance” tab in the left-hand menu.
• This will take you to a page that shows various metrics related to the performance of your website like clicks, impressions, and click-through rate (CTR).
• Scroll down to the “Queries” section to see a list of the keywords that your website is currently ranking for in Google search results.
• You can sort and filter these keywords by various parameters such as clicks, impressions, CTR, and position.
• You can also use the “Pages” tab to see the performance of individual pages on your website for specific keywords and queries.
• Additionally, you can use the “Filters” and “Compare” features to refine your search results and compare the performance of different keywords or time periods.

Keyword Sheeter

In Keyword Sheeter, you can follow these steps:

• Go to the Keyword Sheeter website: https://keywordsheeter.com/
• Enter a seed keyword in the search bar and select the desired search engine and language.
• Click on the “Sheet Keywords” button.
• This will generate a sheet that contains a list of related keywords and phrases, along with their search volume, CPC, and competition level.
• You can sort and filter these keywords by various parameters such as search volume, CPC, competition, and word count to find the most relevant and valuable ones.
• You can also use the “Negative Keywords” feature to exclude certain keywords or phrases from the sheet.
• Additionally, you can download the sheet as a CSV file or copy the keywords to your clipboard for further analysis and use.

Finding the Local Search Volume

Local search volume refers to the number of searches performed on a particular keyword within a specific geographic location. To find the local search volume, you can use tools like Google Keyword Planner, Position Tracking, PPC Keyword Tool.

Tools to find local search volume

Position Tracking

To find the local search volume in position tracking, you can use SEO tools such as SEMrush or Ahrefs. Here is how to find the local search volume in position tracking using SEMrush:

• Log in to your SEMrush account and click on the “Position Tracking” tool.
• Click on “Add New Campaign” and enter the website URL and the target location for which you want to track the search volume.
• Enter the keywords you want to track for the target location and click on “Start Tracking.”
• Once the tracking is complete, click on the keyword you want to analyze.
• Scroll down to the “SERP Features” section and look for the “Volume” column. This column will show you the local search volume for the selected keyword in the target location.

You can also view the historical data for the search volume by clicking on the “Volume” column header, which will show you the search volume for the keyword over time.

Note that the search volume data in position tracking tools is estimated and may not be 100% accurate. However, it can still provide valuable insights into the relative popularity of different keywords in your target location.

PPC Keyword Tool

To find the local search volume using a PPC keyword tool like Google Ads Keyword Planner, follow these steps:

• Go to Google Ads and sign in to your account.
• Click on “Tools & Settings” and select “Keyword Planner.”
• Click on “Discover new keywords” and enter the keyword you want to analyze along with the target location you want to focus on.
• Click on “Get Results” to see the keyword ideas and their respective search volume data for the target location.
• Adjust the filters as necessary to get more specific data, such as by language, device type, and date range.

In the results, you will see an estimate of the estimated average monthly search volume for each keyword, as well as the competition level and suggested bid amount. You can also see related keywords and their search volume data to get more ideas for your PPC campaigns.

Google Ads Keyword Planner

To find the local search volume using Google Ads Keyword Planner, follow these steps:

• Go to Google Ads and sign in to your account.
• Click on “Tools & Settings” and select “Keyword Planner.”
• Click on “Discover new keywords” and enter the keyword you want to analyze along with the target location you want to focus on.
• Click on “Get Results” to see the keyword ideas and their respective search volume data for the target location.
• Adjust the filters as necessary to get more specific data, such as by language, device type, and date range.

In the results, you will see an estimate of the average monthly search volume for each keyword, as well as the competition level and suggested bid amount. You can also see related keywords and their search volume data to get more ideas for your PPC campaigns.

Read more: Understanding search terms get you closer to comprehending user behaviors.

Final thoughts

Search volume is an essential metric for any digital marketer looking to optimize their SEO or PPC strategy. Understanding the local search volume for specific keywords and locations can help you identify high-value opportunities, improve your targeting, and drive more traffic to your website.

However, it is important to remember that search volume is just one factor to consider when developing your strategy, and it should be used in combination with other metrics and analysis to ensure the best possible results.

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